Valence is a software tool designed to facilitate the use of Cognitive Affective Mapping (CAM) in academic research, conflict resolution, and political activism.

Instructions on how to use the Valence drawing tool.

Use Valence without creating an account. Select the “Continue without registering” button on the login page.

You can download your CAMs (as PDF images and as raw network data), but you can only work on one CAM at a time, and you can’t save your CAM and come back to edit it later. The map will be gone as soon as you exit the drawing tool.

Use Valence to work on multiple CAMs simultaneously.

You can save and edit your work and re-name your CAMs as necessary, and you will benefit from any future improvements to our CAM management software.

Use Valence to manage CAM Projects and invite people to be participants in a study.

Those people are assigned a non-identifying username and given a password to access your project. You can manage your project, see which participants have completed their CAMs, compare metrics across CAMs, and download all project data in one click (as PDFs or network data). You can also access the drawing tool to create CAMs outside of your project.

Cognitive Affective Mapping (CAM) draws from the theory of emotional coherence developed by Paul Thagard. The method was refined by a research team at the University of Waterloo under the supervision of Thomas Homer-Dixon and Paul Thagard, including Michael Lawrence, Manjana Milkoreit, Steven Mock and Tobias Schröder.

An earlier software tool, "Empathica," was created under the supervision of Paul Thagard by Alex Bass, Rob Disano, Ian Forneri, James Kendle, and Corey Manning.

Valence was developed under the auspices of the Ideological Conflict Project (ICP), an international, interdisciplinary research team based at the University of Waterloo that seeks to advance understanding of how beliefs, ideas, and emotions influence behavior during conflicts using methods drawn from the field of complexity theory. ICP researchers who contributed to the design of the software include Thomas Homer-Dixon, Scott Janzwood, Jordan Mansell, Steven Mock, Jinelle Piereder, Carter Rhea, Tobias Schröder, and Paul Thagard.

The Ideological Conflict Project is funded by an Insight Grant of the Social Sciences and Humanities Research Council of Canada (SSHRC), 2018-2021.